Getting Things Done
VitalSmarts and author David Allen partnered to create a training program for his New York Times best selling-book Getting Things Done (GTD). I was brought on board to create engaging material for the young professional target market. I launched into brainstorming and research to understand the current GTD content, offerings and vision.
I found a study in the Harvard Business Review that stated, “While most US business professionals ages 26-38 use a digital time management app to track daily tasks and productivity, a large number of these respondents also value hand written, illustrated lists and the reward of checking boxes and connecting with goals in a hands on way.” That tidbit of info focused my design direction. I used hand-drawn illustrations, a hand written accent font, and strategically styled photos of young, ethnically diverse professionals to speak to the target market in a personal way.
Product Creation Team
Video Design Team
Participation in Training Certification to Understand Principles Taught
Creation of Icons and Illustrations
Selection and correction of Ethnically Diverse Images
Print Vendor Coordination