Lives Impacted— Year in Review

The VitalSmarts Live Impacted trainer community throughout the world is 3,500 strong. Published yearly, this yearbook of sorts documents the efforts of these dedicated team members. The booklets are uniquely designed each year. The trainers look forward to the arrival of their copy to see what the VitalSmarts design team has come up with.

For this  2018 year in review edition I was inspired by vintage Field Notes journals I saw in a second-hand store in Germany. Leafing through those journals in Berlin informed my use of hand drawn illustrations, wood grained cover and “taped in” scraps of paper. I chose the block printed illustrations of Andre Pochenko of Poland to accentuate the kitschy nature theme. 



  • Design Concept
  • Layout Creation
  • Management of Text Revisions
  • Print Vendor Coordination
  • 3,500 Copies Printed