Stewart Palmer

Stewart Palmer Salon was experiencing growing pains. It was time to move to a larger space and expand into spa services. The Stewart Palmer brand was tired, dated and not up the rigorous demands of the broadening venture. I was invited to redefine the Stewart Palmer mission and branding strategy for the future. After many hours of collaborative brainstorming, we knew the new identity needed to convey confidence, growth, authenticity and symbolize the three fold vision of the new salon—empower, enlighten, and embrace. The color palate and styling throw in a touch of glam and a gracious invitation to join the Stewart Palmer family.


  • Visual Identity

  • Business Cards

  • Messaging

  • Building Signage

  • Branded Shopping Bags

The ray shapes imply energy and warmth provided by the salon to support clients.

Three words describe the experience the salon provides clients—




The natural elements of the flower motif remind stylists of their gift to nurture the wellbeing of clients.